Tuesday, March 24, 2009

Tween Dora?

What do you think of this? A tween Dora the Explorer? A new Dora with new friends because none of the other characters made the transition. I have read parents having mixed feelings on this new Dora -Who is NOT replacing the Dora we all know- that will be targeted to the next age group - 5 to 10 year olds- a lot of parents do not like the way she is dressed..."too grown up" "too sexy" are among the comments that have been made. Well, in a way it makes sense to have your child's favorite character grow up with them. From a marketing point of view, this is absolutely a genius idea. My daughter loves Dora and has learned a lot from the show. I think she'll like this new grown up Dora and might help her understand how she is too growing up. I understand that they have a line of Dolls and other interactive toys lined up with the big reveal. But, what do you think?

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